THE STORY OF COCKTA

  • 1953

    • The first Cockta bottleThe first Cockta bottle

      The first Cockta bottle

    In the early 1950's, the father of Cockta, Mr.Emerik Zelinka, working for the Slovenijavino beverage company, created a refreshing drink made of excellent natural ingredients. He combined dog rose berries, vitamin C with its pleasantly tart taste, various herbs, pure spring water, and caramelized sugar.

    He named it “Cockta”, which comes from the word “cocktail”, suggesting a mixture of ingredients. The first public promotion of Cockta took place on 8 march 1953 at the Planica ski jumping events, where visitors were greeted in every comer by a poster of a little girl drinking Cockta.

    The rounded quarter little bottle, filled with a brown fizzy liquid alluded to the western lifestyle. In the very same year, the first million liters of Cockta were produced, the equivalent of 4,5 million bottles.

  • 1953 - 1974

    • The first Cockta TV AD

    In the first fourteen years since its creation, Cockta boasted a 25 percent yearly growth in sales. In 1967, for instance, 80 million bottles were sold, all markets combined.

    Cockta was in fact one of the best selling export products from Slovenia (then part of Yugoslavia), and for a couple of years. They were shipping as far as the Netherlands. Towards the end of the 1960's, the first drinks from foreign competitors appeared on the national market. Customers' interest in western products reversed Cockta sales trends.

  • 1975

    • TV AD:
      Ingredients

    • TV AD:
      Something refreshing

    In 1975, Cockta becomes available in one liter bottles.

  • 1980

    • TV AD:
      Planica

    In the late 1970's, Cockta became a family drink, an alternative to sparkling mineral water. At the beginning of the 1980's, Cockta was marketed under the slogan “The drink of our and your days of youth”, which sparked a big increase in sales, with peak sales reaching 37 million liters.

  • 1983 - 1994

    • Cockta ADCockta AD

      Cockta AD

    In the middle of the 1980's, Cockta saw a decrease in sales as a result of several factors: the emergence of similar products copying the original in the markets across the Yugoslav federation, the dissolution of the Yugoslav market and the disintegration of the Slovin company.

  • 1996

    • The 1996 Cockta bottle designThe 1996 Cockta bottle design

      The 1996 Cockta bottle design

    In the mid 1990's, the production of bottling facilities of Cocta were taken over by the Slovenijavino company and sales began to increase.

  • 2000

    • The 2000 Cockta bottle designThe 2000 Cockta bottle design

      The 2000 Cockta bottle design

    In 2000, the Kolinska food and drink company took over the Cockta brand and decided to remodel the brand's image (the design of the label, logo, the bottle itself). But it remained true to its original image, in accordance with the new motto: “You will never forget your first”.

    This strategy once again persuaded young customers all across the former Yugoslavia, and Cockta made a great return to the shelves in shops, bars and restaurants.

  • 2001

    • You will never forget your first

    After 2001, Cockta was further promoted with new marketing campaigns making it even more recognized and popular product among the young generation. Please see certain printed ads from past marketing campaigns. See also the “You will never forget your first” campaign.

  • 2002

    • Zlatko Video

    A campaign with Zlatko Zahovič and Srečko Katanec.

  • 2003

    • BillboardBillboard

      Billboard

    A new, fresh campaign targeting the young.

  • 2004

    • Good Cockta Video

    “Good Cockta” campaign”.

  • 2005

    The launch of a sister product, Cockta Light.

  • 2006

    • Penguin Video

    Simple and funny cartoon characters become faithful companions of Cockta: duckling, bottle opener, giraffe, cow...

  • 2007

    • Adoption Video

    New TV commercials.

  • 2008

    • Duck and Giraffe Video

    In 2008, Cockta organized a contest in creating your own comics and films using Cockta animals. The films and comics contest took place in Slovenia and Croatia, while the comics contest also took place in Bosnia and Herzegovina and Serbia. Try creating your own comics and films”

  • 2009

    • TV AD:
      Choose your ending

    • Hot Ending

    • Cold Ending

    On all four markets, Cockta organized an interesting activity known as Choose Your Own Ending, where the audience themselves selected the ending of Cockta TV ad for themselves- choosing between a “hot” or a “cold” ending.

  • 2010

    • Giveaway:
      Strip me